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petelambert.com/journal/html-i

If you don’t think the semantic structure of your Web page or app is important then you’re essentially saying “Well, it works for me in my browser, ship it”. I don’t think you’d do that with your Javascript and you certainly shouldn’t be doing it with your CSS. Search engines need to read your content, not enjoy your swoopy animations or fancy gradients. Screen reader software needs to read your content. Keyboard users need to read your content.

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